Concrete is the most used building material across the world. Even though its production contributes to global warming, it will still be favorable in the construction industry for the next decade. From this perspective, there are many research efforts directed toward exploring more eco-friendly concrete mixes and new reinforcement solutions. This research examines potential use of date palm fibers as a natural reinforcement material for concrete. It investigates rheological, compressive, and flexural properties of fiber reinforced concrete mixes. Results have shown that fiber inclusion of 1 %, increases flexural strength by 11 %, however further increase in fiber content results in noticeable strength reduction.